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Saturday, May 20 • 15:00 - 16:15
Workshop: Innovative Brand Storytelling in Asia Pacific

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Branding in Asia requires a tricky balance of localization, lean content and leveraging experts to tell stories effectively. Content.co's Chan Yi Wen invites participants to brainstorm content marketing strategies to achieve the company's objectives in an interactive session.
Speakers
avatar for Yi Wen Chan

Yi Wen Chan

Co-founder, Content.co
Yi Wen is co founder of content.co, a content marketing platform that powers brand stories through its fast growing network of over 5,000 content creators in Asia Pacific. Content.co has been shortlisted as Disruptor of the Year by the Mumbrella Awards Asia 2017. A former business journalist, Yi Wen has developed content s... Read More →

Saturday May 20, 2017 15:00 - 16:15 HKT
Session 3 room Meng Wah Complex /Theater 4
  Workshop

Attendees (5)